Categories / Lavender

AI email coach for sales reps: scores emails, suggests improvements, personalizes outreach and shows team-level email analytics.

Free plan
Yes
Starting price
$29/mo
Pricing model
Freemium
Verification
Unverified
Last checked

Prices may change. These are correct as of 9 Nov 2026. Please confirm on the vendor's own page before you pay.

Unverified: Partly checked. Lavender's Email Coach page shows a monthly and a yearly toggle: Starter $29 or $27, Individual Pro $49 or $45, Team $99 or $89 per seat a month.

Free plan

Free plan. Basic is free forever for 5 analyzed and 5 personalized emails a month. Paid plans have a 7-day free trial with no card; students, jobseekers and bootstrapped founders can ask for a free upgrade.

Plans and prices (USD)

Swipe the table sideways to see what each plan includes.

PlanBilled monthlyYearly, per monthWhat it includes
Basic $0 not recorded
  • Analyze 5 emails a month
  • Personalize 5 emails a month
Starter $29 $27
  • Unlimited emails, personalization and AI recommendations
  • Mobile optimization, AI Email Writer
Individual Pro $49 $45
  • Everything in Starter
  • Integrations (Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Gong)
  • Priority support and a dedicated CSM
Team $99 $89
  • Integrations and the Coaching Dashboard
  • Aggregated email analytics and dynamic scoring
  • Billed per seat

"Not recorded" means we did not find that price, not that it is free. Prices exclude tax and can differ by country.

Where it may fit

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Taken from what the vendor says the tool does. We have not tested it.

What to watch

  • Ora, Lavender's AI sales-agent product, is priced separately at $500 per agent a month at launch.
  • The Team plan page also mentions Starter, Growth and Enterprise tiers for larger teams.
  • Check lavender.ai before buying.

Sources

Open Lavender's own site · Report a mistake on this page