Categories / Luma
Generates video and images from text or pictures (the Dream Machine product). Paid plans give a monthly credit balance, and commercial use is limited to paid plans.
Prices may change. These are correct as of 9 Nov 2026. Please confirm on the vendor's own page before you pay.
Unverified: Sources disagree. Luma's pages disagree. One FAQ swaps the Plus and Pro names, and older pages show Plus at $29.99 and an Unlimited plan at $94.99. We recorded the current support pricing page.
Free plan
Free plan. Luma's current pages say free trial credits are included on all plans but do not give an amount. Older pages describe a free plan with a watermark. We do not convert it into seconds of video.
Plans and prices (USD)
Swipe the table sideways to see what each plan includes.
| Plan | Billed monthly | Yearly, per month | What it includes |
|---|---|---|---|
| Free trial | $0 | not recorded |
|
| Plus | $30 | $25 |
|
| Pro | $90 | $75 |
|
| Ultra | $300 | $250 |
|
"Not recorded" means we did not find that price, not that it is free. Prices exclude tax and can differ by country.
Where it may fit
- Short AI video clips and stills
- Creators who need commercial use on a paid plan
Taken from what the vendor says the tool does. We have not tested it.
What to watch
- Plan names and prices differ across Luma's own pages, so check the plan name against the credits shown at checkout.
- The free trial credit amount is not published.
Sources
- Luma: pricing information (checked 9 Nov 2026)
- Luma: LLM info page (checked 9 Nov 2026)
- Luma: licensing (checked 9 Nov 2026)