Categories / Mailchimp

Mailchimp

Email and SMS marketing platform with audiences, automations, templates and reporting.

Free plan
Yes
Starting price
$13/mo
Pricing model
Freemium
Verification
Unverified
Last checked

Prices may change. These are correct as of 9 Nov 2026. Please confirm on the vendor's own page before you pay.

Unverified: Sources disagree. Prices are the 'starting at' monthly figures read from Mailchimp's pricing pages and home page. Mailchimp's own pages disagree with each other (see watch list), so the status is 'sources disagree'. The real price rises with the number of contacts.

Free plan

Free plan. Free plan: up to 250 contacts and 500 sends a month (daily limit 250). Standard and Essentials also have a 14-day free trial.

Plans and prices (USD)

Swipe the table sideways to see what each plan includes.

PlanBilled monthlyYearly, per monthWhat it includes
Free
per flat
$0 not recorded
  • Up to 250 contacts and 500 sends per month
  • Daily send limit of 250
  • Popup, embedded and hosted signup forms
Essentials
per flat
$13 not recorded
  • Starting price covers 500 contacts; up to 50,000 contacts
  • Monthly sends up to 10 times the contact limit
  • 3 audiences and 3 seats
  • A/B testing, 24/7 email and chat support
Standard
per flat
$20 not recorded
  • Starting price covers 500 contacts; up to 100,000 contacts
  • Monthly sends up to 12 times the contact limit
  • 5 audiences and 5 seats
  • Advanced segmentation, custom-coded templates, multivariate testing
Premium
per flat
$350 not recorded
  • Starting price covers 10,000 contacts; up to 200,000 contacts
  • Monthly sends up to 15 times the contact limit
  • Unlimited audiences and seats
  • Phone support and extended onboarding

"Not recorded" means we did not find that price, not that it is free. Prices exclude tax and can differ by country.

Where it may fit

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Taken from what the vendor says the tool does. We have not tested it.

What to watch

  • The older compare-plans page shows Essentials from $9.99, Standard from $14.99 and Premium from $299 a month; the newer pages show $13, $20 and $350.
  • Prices go up with your contact count; the figures here are the entry price for the base contact tier.
  • 15% off the first 12 months is offered at 10,000+ contacts; this is not in the price.
  • SMS marketing is a paid add-on and is priced separately.
  • No annual price was read, so the annual column is empty.

Sources

Open Mailchimp's own site · Report a mistake on this page